Advising the world’s leaders on making their dreams a reality

Audio & Video


  • IPS Learning

    Leading Change from the Middle
    March 26, 2011

    I had the privilege of working with Tim Wasserman, IPS Learning CLO, Shirzad Charmine of Coaches Training Institute, and Dr. Behnam Tabrizi, author of Rapid Transformation: A 90-Day Plan for Fast and Effective Change, in delivering Leading Change from the Middle.

    The Nation

    Staying Ahead of the Game
    November 27, 2010

    Former US presidential adviser and corporate consultant Dr Behnam N Tabrizi says companies need to adapt quickly to rapidly changing economic conditions.

  • Business Wire

    Leading from the Middle: Stanford Advanced Project Management Certificate Features Professor Tabrizi’s Organizational Change Process
    September 14, 2009

    STANFORD, Calif.–(BUSINESS WIRE)–When rapid company-wide change is required, the successful transformative leaders are likely to be mid-level managers and project managers rather than CEO’s, says Behnam Tabrizi, pioneering researcher in rapid transformation and consulting professor in management science and engineering at Stanford University.

    San Jose

    Stanford professor Behnam Tabrizi: Change should be rapid
    By Brandon Bailey | March 14, 2009

    Effective change requires “fast and ruthless execution.” But Tabrizi also recommends creating multidisciplinary teams, comprised of the best employees from all corners of a company, to evaluate operations and prepare a road map for achieving goals. He says that is less costly than hiring outside consultants, gives employees a stake in the outcome, and helps executives identify talented staff who may have avoided notice before.

  • iSB

    International Speakers Bureau
    July 9, 2008

    Author of Rapid Transformation, Behnam Tabrizi is an expert on organizational transformation, sales excellence, benchmarking, and product life cycle. Professor Tabrizi has held seminars and advised over 300 CEOs of the larges private and public Chinese companies on their corporate transformation.


    By Dr. Behnam Tabrizi | January 10, 2008


  • CRM

    Required Reading: Like Pulling Off a Band-Aid
    January 01, 2008

    In the 90-day model, change is holistic, meaning that every aspect of the business is diagnosed – from culture, to strategy, to cost-cutting, to structure, process, IT, and values. Collaboration across the boundaries of an organization – from geographies to functions – improves the ability of the organization to create value, especially in a large corporation. Without changing holistically, an organization could overlook key synergies that could bring significant value…

    The Street

    How to Transform Your Business — Fast
    December 15, 2007

    If you are a manager, an executive, a CEO or a divisional manager of a for-profit or non-profit firm, Rapid Transformation will serve as a guidebook for implementing a successful transformation effort, by introducing you to a set of best practices that can be applied on any scale.

  • CIO

    On Your Mark, Get Set, Transform
    By Behnam Tabrizi | October 2, 2007

    “Among the companies that succeeded at business transformation, CIOs were essential leaders of integrated, fast, top-down change efforts. They often helped create the holistic methodology for change that was then adopted by the top executive team. Furthermore, the successful CIOs often led the implementation of individual change initiatives by involving the cross-functional senior executives in a synchronized and well-planned process.”

    The Times

    Rapid Transformation – Behnam Tabrizi
    July 6, 2008

    Being able to lead a transformation in a business is a necessary leadership skill. Remember Jack Welch who said (with violins playing in the background): “Change before you have to.”

  • Shanghai Daily

    How to turn on a dime, make a change
    March 22, 2008

    THE ability to make changes, even fundamental transformations, quickly and effectively is a vital survival skill in the business jungle.